ASALAA AL- SHOROUQ
Our vision is to contribute in improving the level of medium and large-scale industry by providing total industrial solution in the wide area of our service. We intend to play a part by providing this platform, hence enabling the goals of Mission 2030_ for economic diversification and improve the output in all sector.
Ultimately to differentiate ourselves as the manufacturer of choice to those seeking quality, personal service and value.
To expand upon the products and services delivered via our Group through the establishment and investment in businesses and categories that deliver horizontal and vertical integration.
To invest in the future potential of the markets where we are present, while always considering new markets and business opportunities.
To understand customers' needs, delivering products and services that meet and exceed their expectations while always associating quality to the ASALAA name.